The Word is Getting Out
This is further proof that knitting can be cool. The British design house Meadham Kirchoff sent gansey sweaters down the runway during London Fashion Week, which had the prime minister's wife in attendance.
They employed 35 knitters to make sweaters, socks and skirts in the gansey style. They made 40 pieces in all. The complete article can be found here.
As one commented on the story, "Whit? Fae Scotland? Canny be trendy. Kin it? Weel done the brae lassies!" I think that's Scottish for, "Well played, knitters."